Our Story

est. 2015 · newcastle

every detail matters

It started in 2014 at a kitchen table in Newcastle: a handful of ingredients, a lot of tasting, and a refusal to settle for ordinary tea.

Today The Tea Collective is an internationally sold tea merchant, awarded in Australia and overseas for our teas, our design and the way we look after our customers. Open one of our jars and you’ll understand why.

The tea wall at The Tea Collective, Queen Victoria Building, Sydney
2015established
120+signature teas
best tea menuin Australia
best tea housein NSW

Award-winning in Australia and internationally
In collaboration with David Jones and Maxwell & Williams

Becci Fowler, founder, packing a tea order by hand

a sensory experience

tea is how we share it

Our founder, Becci Fowler, spent years in luxury hospitality around the world, working beside world-class chefs. She brought that standard home. Nothing reaches you until it feels special.

  • The scent that greets you the moment the lid lifts.
  • Whole leaves, petals and spices you can actually see.
  • A colour in the cup that makes you pause.
  • Packaging made to be kept, not thrown away.
  • And a story behind every blend.

“Every part of it matters.”

Becci Fowler, founder

made by us

Every order is weighed, packed and sealed by hand by our own small team, in our QVB shop in Sydney and our warehouse in Newcastle.

visit us

queen victoria buildingSydney
steel river, mayfield westNewcastle
circular quayOpening soon

find your tea

Not sure where to start? Take our short quiz, or browse the full collection.

In the spirit of reconciliation, The Tea Collective acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.