Starter Bundle

Four blends that carry a café tea list on their own. The everyday black, the ginger, the peppermint, and a chai people order twice.

It's the smallest range we'd put on a menu, and it answers the four things customers actually ask for: something normal, something with ginger, something without caffeine, and something sweet and spiced.

• Organic English Breakfast — the one nobody complains about
• Ginger Zing — the after-lunch order
• Pure Peppermint — caffeine-free, and the one that sells at 3pm
• Gingerbread Chai 'Baristas Blend' — built for milk, holds up as a latte

The numbers

Your cost: $30 a jar. A jar pours about 80 cups.

38c a cup in. $6 a cup out. 94% margin.

Nobody pays $6 for a pot of tea they could buy at the supermarket. They will for tea that's hand-blended in small batches and only turns up in good cafés. Most venues charge $6. In the right room, $7.50 isn't unusual — which takes you to 95%.

How it comes

Loose Leaf — four large display jars, ready for the shelf or the bench.

Tea Bags — 200-bag pouches with large display jars. Gingerbread Chai is loose leaf only and comes as a pouch.