The Serious Bundle
Overview
About The Serious Bundle
Discover the story, character and ritual behind this product.
Eight blends. A tea list you can put on a menu and stop thinking about.
Black, green, herbal, chai and two wellbeing blends — so the pregnant customer, the 9pm diner and the person who just wants a normal cup of tea all get looked after, without you carrying twenty jars.
- Organic English Breakfast — the one nobody complains about
- Ginger Zing — the after-lunch order
- Pure Peppermint — caffeine-free, and the one that sells at 3pm
- The Wild Earl Grey — bergamot done properly, for the people who notice
- Blueberry Sencha — the iced tea, and the one that sells itself in summer
- Lullaby Sleep Tea — the evening order, caffeine-free
- Yoga — the one wellbeing venues reorder
- Gingerbread Chai 'Baristas Blend' — built for milk, holds up as a latte
The numbers
Your cost: $32.50 a jar. A jar pours about 80 cups.
41c a cup in. $6 a cup out. 93% margin.
Nobody pays $6 for a pot of tea they could buy at the supermarket. They will for tea that's hand-blended in small batches and only turns up in good cafés. Most venues charge $6. In the right room, $7.50 isn't unusual — which takes you to 95%.
How it comes
Loose Leaf — eight large display jars.
Tea Bags — 200-bag pouches with large display jars. Gingerbread Chai is loose leaf only and comes as a pouch.
